HOKA Mafate X launch Activation

FeaturedLive Action
Written By Mike Rocco

To launch the new HOKA Mafate X - the ultimate trail running shoe - our agency partners bought the mountains to Manhattan, giving the best trail runners a chance to put the latest shoe through its paces, in the heart of NYC. The installation was a 3D billboard, with Mafate X graphics and film of trail runners tackling ultra trails displayed in our real desert environment. The activation turned a busy city block into a head-turning reminder of HOKA’s innovation and trail heritage.

Afterburner led production services from on-site capture through post-production, delivering 30s and 15s edits optimized for digital and social.

CREDITS

Photographer: Drew Levin

Drone operator: Demian Neufeld

Activation Agency: DE-YAN

Executive Producer: Josh Russell

Producer: Duncan Sullivan

Director of Photography: Alex Levin

Mike Rocco https://mikerocco.com
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